People don't give a damn about you and they don't give a damn about your story and they don't give a damn about your content. They only give a damn that you, your content, your story can bring value to them.

Don't educate people; touch them emotionally. Remember that people want to be scared or they want to be made happy or they want to be made sad.

I think that people have to have a story. When you tell a story, most people are not good storytellers because they think it's about them. You have to make your story, whatever story it is you're telling, their story. So you have to get good at telling a story so they can identify themselves in your story.

Success is not a secret – it never has been. There are only a few really good ideas and not one of them is a secret.

Clean up your own backyard. Change by example. Just be the way you want others to be and hope they pay attention.

I have people who buy my books just so they can sit them around and show them off because of the titles, especially the Shut Up, Stop Whining and the Grow a Pair. So the title is very, very important.

Learn what you are good at and exploit it in service to others.