People don't give a damn about you and they don't give a damn about your story and they don't give a damn about your content. They only give a damn that you, your content, your story can bring value to them.

Abandoning who people think you are and becoming who you really are is a simple concept, but sometimes it is very hard to do. It isn't easy to give up others' ideas of who you are. Yet the key to success is to discover your uniqueness and to exploit it. Your authentic persona, either personal or corporate, is the key to your prosperity.

Don't be different. Different scares people. People won't spend their money on different. They will, however, pay a premium for unique.

Clean up your own backyard. Change by example. Just be the way you want others to be and hope they pay attention.

I looked at the fact that people were in such financial trouble I said well people are broke because they want to be.

You can’t step up to the next level as long as you keep one foot on the lower level.

Discover your uniqueness and learn to exploit it in the service of others, and you are guaranteed success, happiness, and prosperity.