Want more Twitter followers? Take care of the ones you have FIRST!

Focus on the core problem your business solves & put out lots of content & enthusiasm, & ideas about how to solve that problem.

Helpful is the new viral.

Ask what you can do for influencers, not what influencers can do for you - develop relationships!

Relationships matter above all, and that you build relationships by making yourself useful, not annoying. The PR practitioner should focus on providing helpful service to the journalist whenever possible. Help them source good story ideas, provide sources with intelligent contributions to make, thank them for their time and attention.

Have courage. It clears the way for things that need to be.

Effective results come from knowing what's in it for them. What's your community there for and how you can nurture it?