Effective results come from knowing what's in it for them. What's your community there for and how you can nurture it?

Influence is providing attention and value to others.

Helpful is the new viral.

Ask what you can do for influencers, not what influencers can do for you - develop relationships!

Focus on the core problem your business solves & put out lots of content & enthusiasm, & ideas about how to solve that problem.

Effective results come from knowing what's in it for them. What's your community there for and how you can nurture it?

Everyone starts out with nobody listening to them and nobody to listen to. How and who you add determines what Twitter will become for you.