Helpful is the new viral.

Focus on the core problem your business solves & put out lots of content & enthusiasm, & ideas about how to solve that problem.

Everyone starts out with nobody listening to them and nobody to listen to. How and who you add determines what Twitter will become for you.

Effective results come from knowing what's in it for them. What's your community there for and how you can nurture it?

Helpful is the new viral.

Want more Twitter followers? Take care of the ones you have FIRST!

Ask what you can do for influencers, not what influencers can do for you - develop relationships!