Artist development is something that I've been passionate about from my days at Uptown and Motown Records.

I think that there was a fad where everyone said, "I want you to create a signature step for my artist." The thing is, for me, music creates the step. The artist commands the step, you know?

For me, a dancer is part of an artist’s entertainment - “backup dancer” isn’t even in my vocabulary.

Everyone has the notion that hip-hop is messy and loose, but there's also another level to it.

Back in the early days like for the Temptations, Supremes and Four Tops, artist development was alive in record companies. Every artist had a moment to develop the record visually. When the web took over and camera phones, it stripped the artists of the power to figure it out. So there's a need to bridge that gap and that's my job.

'Born This Way' is shaping up to be creative ecstasy.

I'm born originally in Toronto, and I have what I call my 'Fame' story. I took a Greyhound bus and went to Alvin Ailey and received Dunham, Horton, Graham technique there, but I could never take my eyes off of Balanchine doing 'Nutcracker'; to me he's the best who ever did it.