When it came to football there was a certain age where I realized that my future in football was being a grease spot on the side of some bigger player.

I just knew that economics had never been my big motivation.

Now we're getting a whole generation of kids who have never had a football team in L.A., so they don't miss it and don't ask for it. It becomes self-perpetuating. They don't know what they're missing.

It's learning how to negotiate to keep both sides happy - whether it's for a multi-million dollar contract or just which show to watch on TV, that determines the quality and enjoyment of our lives.

For a generation that gets most of its information off a computer screen (be it Facebook, Instagram, YouTube, Twitter or what have you), an athlete has to be very careful about the public/private aspect of that. Be careful not to be overly critical, be careful with use of language, and understand the whole world is watching.

Work needs to be a reflection of your social values. You are how you work!

Forty years ago the chances of journalists reporting - or the authorities even prosecuting - a pro athlete were practically nil.