Subliminal is about how we misinterpret our behavior because were unaware of what our unconscious minds are doing.
Leonard MlodinowWhen we are in the grasp of illusion - or, for that matter, whenever we have a new idea - instead of searching for ways to prove our ideas wrong, we usually attempt to prove them correct. Psychologists call this the confirmation bias, and it presents a major impediment of our ability to break free from the misinterpretation of randomness.
Leonard MlodinowWhat I've learned, above all, is to keep marching forward because the best news is that since chance does play a role, one important factor in success is under our control: the number of at bats, the number of chances taken, the number of opportunities seized.
Leonard MlodinowResearch suggests when it comes to understanding our feelings, we humans have an odd mix of low ability and high confidence.
Leonard MlodinowRegression toward the mean. That is, in any series of random events an extraordinary event is most likely to be followed, due purely to chance, by a more ordinary one.
Leonard MlodinowWe also use our imagination and take shortcuts to fill gaps in patterns of nonvisual data. As with visual input, we draw conclusions and make judgments based on uncertain and incomplete information, and we conclude, when we are done analyzing the patterns, that out picture is clear and accurate. But is it?
Leonard Mlodinow