Social rejection doesn't just cause emotional pain; it affects our physical being.

Our inner weighing of evidence is not a careful mathematical calculation resulting in a probabilistic estimate of truth, but more like a whirlpool blending of the objective and the personal. The result is a set of beliefs - both conscious and unconscious - that guide us in interpreting all the events of our lives.

Nonverbal communication forms a social language that is in many ways richer and more fundamental than our words.

Regression toward the mean. That is, in any series of random events an extraordinary event is most likely to be followed, due purely to chance, by a more ordinary one.

Science has revealed a universe that is vast, ancient, violent, strange, and beautiful, a universe of almost infinite variety and possibility one in which time can end in a black hole, and conscious beings can evolve from a soup of minerals.

Subliminal is about how we misinterpret our behavior because were unaware of what our unconscious minds are doing.

We believe that when we choose anything, judge a stranger and even fall in love, we understand the principal factors that influenced us. Very often nothing could be further from the truth. As a result, many of our most basic assumptions about ourselves, and society, are false.