That's why successful people in every field are almost universally members of a certain set - the set of people who don't give up.

We also use our imagination and take shortcuts to fill gaps in patterns of nonvisual data. As with visual input, we draw conclusions and make judgments based on uncertain and incomplete information, and we conclude, when we are done analyzing the patterns, that out picture is clear and accurate. But is it?

We believe that when we choose anything, judge a stranger and even fall in love, we understand the principal factors that influenced us. Very often nothing could be further from the truth. As a result, many of our most basic assumptions about ourselves, and society, are false.

Social rejection doesn't just cause emotional pain; it affects our physical being.

Subliminal is about how we misinterpret our behavior because were unaware of what our unconscious minds are doing.

Says Bargh: "We all hold dear idea that we´re the captain of our own sould, and we´re in charge, and it´s a very scary feeling when we are not. In fact, that´s what psychosis is - the feeling of detachment from reality and that you are not in control, and that´s a very frightening feeling for anyone."

Nonverbal communication forms a social language that is in many ways richer and more fundamental than our words.