That's why successful people in every field are almost universally members of a certain set - the set of people who don't give up.

Listeners instinctively detect that when we lower the usual pitch of our voice, we are sad, and when we raise it, we are angry or fearful.

Regression toward the mean. That is, in any series of random events an extraordinary event is most likely to be followed, due purely to chance, by a more ordinary one.

Says Bargh: "We all hold dear idea that we´re the captain of our own sould, and we´re in charge, and it´s a very scary feeling when we are not. In fact, that´s what psychosis is - the feeling of detachment from reality and that you are not in control, and that´s a very frightening feeling for anyone."

Subliminal is about how we misinterpret our behavior because were unaware of what our unconscious minds are doing.

Nonverbal communication forms a social language that is in many ways richer and more fundamental than our words.

Our inner weighing of evidence is not a careful mathematical calculation resulting in a probabilistic estimate of truth, but more like a whirlpool blending of the objective and the personal. The result is a set of beliefs - both conscious and unconscious - that guide us in interpreting all the events of our lives.