A woman at the Limited once asked me, 'Why do you work?' She said, 'You made a lot of money as a young man, so why are you still working?' I had never thought about it before. Forced to consider it, I told her, 'You know why? Because I think that if you stop to smell the roses, you'll get hit by a truck.
Les WexnerIn the '70s and '80s, the mentality of America was that everything was disposable. The notion of quality wasn't important.
Les WexnerOne of the things I've probably absorbed when I was in business school - and didn't know I was learning it - was about life cycles, that things begin, and they peak, and then they decline. So whether you look at life cycles of fashion, or you look at life cycles of things that people buy, designs, everything is in a life cycle. Getting out of the apparel businesses and into beauty and lingerie, those were very big bets, but they were very deliberately thought about and tested over time.
Les WexnerAsk yourself: What forms the decisions you make? What is it that gnaws at you? What are your crucible moments?
Les WexnerSometimes I wish I lived more in the day, but I'm happier thinking about tomorrow or the day after. The way I see it, there's always a new or next thing.
Les WexnerMy view is that everything begins with the customer. If you know the customer, then you can match the merchandise and then you can market it. The marketing is kind of the icing. The foundation is the cake. That's the merchandise. Then the question is, "Do the customers want cake, or do they want cupcakes or donuts. What is it?"
Les Wexner