My view is that everything begins with the customer. If you know the customer, then you can match the merchandise and then you can market it. The marketing is kind of the icing. The foundation is the cake. That's the merchandise. Then the question is, "Do the customers want cake, or do they want cupcakes or donuts. What is it?"
Les WexnerI don't think I've invented anything. Henry Ford didn't invent the car, and Steve Jobs didn't invent the cell phone, and he didn't invent the digital revolution, but he could adapt, put things together in creative ways. So I think in what we do there's a lot of "let's try it and sees," whether it's a new color or a new style. But we didn't invent cosmetics or lingerie. How we market them - style, color - those are the things that we do, but it isn't pure creation. It's putting together ideas. I truly believe there's nothing really new in the world.
Les WexnerAt that time when I was struggling with being successful in a financial way, people would say, "You should be very happy. Look how well you're doing financially," and I was struggling to find purpose, if you would. There's quote from Einstein that said, "Happiness and well-being are the ambitions of a pig." And I thought, "Boy, that's exactly how I feel."
Les WexnerI'm unhappy with the President Trump. I don't like his behavior, and I'm a Republican, and I don't like his policies because they're almost the antithesis of the American character of generosity, of charity, of welcoming, of helping, of taking risks. You think of the lives that were expended in World War I and World War II to help others, and they say now we'll draw up the bridge and we'll protect ourselves. We won't have a broader role in humanity.
Les WexnerAsk yourself: What forms the decisions you make? What is it that gnaws at you? What are your crucible moments?
Les WexnerMy Picassos and Ferraris - those are kind of just toys. Those aren't the things that matter. What matters in the car collecting or the art collecting is to learn about it, and then actually not the acquisition but to put them into a collection that I think is curated. You know, so something of me in the collection that the artist actually created the work. If I was going to collect art, it had to be something of me, my eye, things that appeal to me so when I looked at it, it would really look like a collection, not just an accumulation of stuff.
Les Wexner