I think success is about purpose. People ask about success at different points in your life. As I look back, I think people that are successful feel good about what they are doing, and they can look back at what they've done and they feel good about it. People sometimes ask about success and they say, "What's your legacy?" and I say, "I think it's really a dumb question." I think the question is: What am I doing now? Do I feel good about myself? Am I proud of myself? Whatever purpose there is in life, I think success is about purpose. It's not about material things.

My friends don't understand, whether it's belonging to a country club or playing golf, or whatever a vacation is, that should make you happy. And it's like, "No, happiness is much deeper." I think people have to struggle to find things that give them purpose, the real meaning. Why am I alive? Why did God bless me with these skills or these resources? What am I to do with them? If God just lets some person be very fortunate, let's say financially, it's kind of a funny God.

I think a lot of people would assume that my job is more about supermodels and naked ladies and all that, and no, it's just really about fashion, merchandise and customers. So the obviously sexy parts - you get to go to the fashion show and all that stuff. It's really just business. That's my story. I'm sticking to it.

I think different societies, cultures, individuals, teams of people, make the world a better place. The founding fathers, they made New England, they made those 13 colonies. I don't know if they thought they were changing the world or just changing their world, but they did make the world a better place. Doctors that cure patients or cure diseases or make discoveries, they're making the world a better place. Can I make the world a better place by selling underpants? Not really. That's just the means. That gives me resources to try to make the world a better place.

Nobody remembers who was the richest toga salesman in Rome.

Humans are pack animals. In Biblical times, the great market cities in Europe or the United States, people want to be with other people. And in a way, the more that we're isolated, whether we're living on farms and we're only talking to our cell phone, the greater the need we have for group experience. So while people are saying that no one is going to go shopping because it's just inconvenient, and it's not as easy as buying online, why are people going to concerts? Why are people going to museums? Why are they going to sporting events?

My view is that everything begins with the customer. If you know the customer, then you can match the merchandise and then you can market it. The marketing is kind of the icing. The foundation is the cake. That's the merchandise. Then the question is, "Do the customers want cake, or do they want cupcakes or donuts. What is it?"