The foundation of leadership is your own moral compass. I think the best quality leaders really know where their moral compass is. They get it out when they are making decisions. It's their guide. But not only do you have to have a moral compass and take it out of your pocket, it has to have a true north.
Les WexnerI think a lot of people would assume that my job is more about supermodels and naked ladies and all that, and no, it's just really about fashion, merchandise and customers. So the obviously sexy parts - you get to go to the fashion show and all that stuff. It's really just business. That's my story. I'm sticking to it.
Les WexnerI think I have terminal curiosity. So I always think that the future will be better and different than the past. As I look back and take inventory of myself, I'm very open-minded and flexible. People say the older you get, you get set in your ways. I don't think so.
Les WexnerI don't think I've invented anything. Henry Ford didn't invent the car, and Steve Jobs didn't invent the cell phone, and he didn't invent the digital revolution, but he could adapt, put things together in creative ways. So I think in what we do there's a lot of "let's try it and sees," whether it's a new color or a new style. But we didn't invent cosmetics or lingerie. How we market them - style, color - those are the things that we do, but it isn't pure creation. It's putting together ideas. I truly believe there's nothing really new in the world.
Les WexnerMy view is that everything begins with the customer. If you know the customer, then you can match the merchandise and then you can market it. The marketing is kind of the icing. The foundation is the cake. That's the merchandise. Then the question is, "Do the customers want cake, or do they want cupcakes or donuts. What is it?"
Les WexnerYou have to keep being curious. The notion that the present is different than the past, and the future will be different than the present, and the present is past, as we say it. I think I, by nature, am an optimist. Maybe I was driven to escape from my childhood and to be something, create my own world or career the way I wanted it to be. And I keep doing that in very interesting ways.
Les Wexner