I read the papers, I surf the Web. At the beginning of the year, I try to see at least two episodes of every show on our network. Am I surfing? All the time. I'm aware of the landscape. I'm a competitor, so I have to know whom I'm competing with.

There are plenty of people who are willing to pay $2.6 million for 30 seconds on the Super Bowl and hundreds of thousands of dollars for 'American Idol.' There will be advertising dollars on the Internet. We're there as well. We win either way.

I understand why creative people like dark, but American audiences dont like dark. They like story. They do not respond to nervous breakdowns and unhappy episodes that lead nowhere. They like their characters to be a part of the action. They like strength, not weakness, a chance to work out any dilemma.

You won't see Moonves on Twitter.

Before the start of the 2000 season, 'C.S.I.' wasn't supposed to be the hit. We all thought it would be 'The Fugitive.

Rebuilding a network is a slow, brick-by-brick process. It's not just creating a hit show - it's building shows to back up that hit show; it's creating an identity of success so that people want their shows on your network.

We realize that if we live in a world that depends totally on CBS.com, we'd be dead.