One of the deepest motives (as you are aware) in the human beast (so deep that many have failed to detect it) is Alliteration.
Lewis CarrollDo not, oh do not indulge such a wild idea that a newspaper might err! If so what have we to trust in this age of sham?
Lewis CarrollIt'll be no use their putting their heads down and saying "Come up again, dear!" I shall only look up and say "Who am I then? Tell me that first, and then, if I like being that person, I'll come up: if not, I'll stay down here till I'm somebody else"--but, oh dear!' cried Alice, with a sudden burst of tears, 'I do wish they WOULD put their heads down! I am so VERY tired of being all alone here!
Lewis Carroll