One of the deepest motives (as you are aware) in the human beast (so deep that many have failed to detect it) is Alliteration.
Lewis CarrollBut it's no use now," thought poor Alice, "to pretend to be two people! Why, there's ahrdly enough of me left to make one respectable person!
Lewis CarrollShe felt a little nervous about this; 'for it might end, you know,' said Alice to herself, 'in my going out altogether, like a candle. I wonder what I should be like then?' And she tried to fancy what the flame of a candle looks like after the candle is blown out, for she could not remember ever having seen such a thing.
Lewis Carroll