That being said, everyone of us can move a big step farther towards determining the direction of our own lives. We can all break free from group think. Some more than others. Most don't. Finding out who is who is great fun.

The bottom line: All of your investing decisions should be grounded in your own investment policy statement. By taking a "top-down" look at your finances and writing out a road map, your policy statement will add an important element of discipline to your approach.

That doesn't mean we should be doing it, though. We should always be carving back those things that are comfortable and institutionalized but not necessarily impactful.

In the summer between my freshman and sophomore year, my grandfather got me a job at a local messenger company working on Wall Street. I was lucky enough to have been in the business during a stock market boom but just before the fax machine appeared on the scene, let alone email and the Internet. As a result, the messenger business was booming.

On a personal side, I found Bo Burlingham's Small Giants to be a great window into how business can be an extension of social change and the critical role the entrepreneur plays in creating progress in society.

However, I believe that large groups make markets, so serving the needs of large groups is a simple approach to success in business success. But that's no reflection on whether or not they're making wise moves or good calls. It's just about filling the need.

I believe in labeling things.