CEOs are no different than the guy in the mailroom. They all have to learn how to manage better the risk created by our increasingly risk-shifting world.

Apple makes computers and they have to be great at providing the product they promised every individual who wants to purchase from them. This is where they should spend the bulk of their energy.

I found that I loved producing that kind of propaganda and I loved the power that a few students with a Macintosh computer could wield. I was hooked on communications at that point.

The work I'm doing today gets me one step closer to the work I should be doing tomorrow. And that the way I learn this is by trying, failing, networking and experimenting. I'll stop doing that when I'm dead.

I believe that only a subset of us is meant to lead. The rest want to follow.

Still, it formed one of my basic beliefs about success which is this: most of the time, success can be measured in terms of how much more than others you have of something that's in short supply. This includes money, reputation, respect, etc.

That being said, everyone of us can move a big step farther towards determining the direction of our own lives. We can all break free from group think. Some more than others. Most don't. Finding out who is who is great fun.