One of the things all entrepreneurs struggle with is where their efforts will have the highest impact. Unfortunately, too many of us continue to do the very same things that led to our initial success because we're good at it and we've created and invested in systems to support them

I found that I loved producing that kind of propaganda and I loved the power that a few students with a Macintosh computer could wield. I was hooked on communications at that point.

I believe in labeling things.

In companies, there are three activities that should be labeled better. First there is the "CORE" which is the thing the company does that its customers pay it to do.

Apple makes computers and they have to be great at providing the product they promised every individual who wants to purchase from them. This is where they should spend the bulk of their energy.

I believe that only a subset of us is meant to lead. The rest want to follow.

There is a direct line between the communications work I did to protest tuition increases at my school and what I do today. Plus it had one other benefit...it got me kicked out of college!