in television the product is not the program; the product is the audience and the consumer of that product is the advertiser. The advertiser does not 'buy' a news program. He buys an audience.
Linda EllerbeePutting people in a room and strapping wires to their wrist to find out if I make them tingle when I'm telling them about Beirut is a long way from Edward R. Murrow.
Linda Ellerbee