Hire prudently, go slow and don’t go overboard.

Not only is a good name catchy and memorable, it should help people understand what your business does. If your name reflects your products or services you'll have a much better chance of being found [via Google search], so it's important to choose wisely.

The big thing for me is, I never think about myself as a female in business. I'm a person in business.

I always recommend, if you can, to patent or protect whatever your idea is. If you can't, you have to make your best judgment. Sometimes people don't get anywhere because they sit on something, so afraid to reveal it. And yet, in the reverse, sometimes if you expose something too widely, you can risk losing it.

In the beginning I was really, really lean. For the longest time I did it all. I played every hat. I was in the factory, doing the graphic design, the photography, the selling - literally everything. I saved money doing what I could myself. It was hard but I learned. I learned that nobody's better than you to get your business off the ground. The experience you get is priceless.

I've achieved a certain amount of success and now I'm thinking about the good things I can do.

I had a history for starting something and maybe getting halfway done. Then I'd see the same thing I was doing on the bestseller list! My ideas were right, but I hadn't done them fast enough.