The big thing for me is, I never think about myself as a female in business. I'm a person in business.

I think running a business, doing what I've done for the last - since 1996, has taught me so many things because I started from just an idea and then had to figure out how to make it, market it, every single thing from soup to nuts on how to get a product done and out there.

When I had challenges, it taught me to be more on top of it for the future. Things go wrong all the time when you're running your own business, but it's how you perceive it and deal with it that matters.

I have an innate instinct for knowing what's going to work.

In business it is most often all about getting your foot in the door and once you do, everything opens up and things start to naturally progress into bigger and more opportunities.

Ive been making products for so long, I have a gut feel for what is right - what will work and what wont. I can tell instantly if its a hero or a zero.

People trust I know what I'm doing. I have lots of credibility. I've had years of learning. I know and understand my business.