I think running a business, doing what I've done for the last - since 1996, has taught me so many things because I started from just an idea and then had to figure out how to make it, market it, every single thing from soup to nuts on how to get a product done and out there.

Hire prudently, go slow and don’t go overboard.

I think people don't like when you're not confident about what you're pitching, and they don't want to invest in you or get behind you.

In the beginning I was really, really lean. For the longest time I did it all. I played every hat. I was in the factory, doing the graphic design, the photography, the selling - literally everything. I saved money doing what I could myself. It was hard but I learned. I learned that nobody's better than you to get your business off the ground. The experience you get is priceless.

I always recommend, if you can, to patent or protect whatever your idea is. If you can't, you have to make your best judgment. Sometimes people don't get anywhere because they sit on something, so afraid to reveal it. And yet, in the reverse, sometimes if you expose something too widely, you can risk losing it.

I prefer to like the people I invest in, but it's not an absolute necessity, as long as they have a good mind and I know they'll do whatever it takes to be successful.

I like helping people.