I always recommend, if you can, to patent or protect whatever your idea is. If you can't, you have to make your best judgment. Sometimes people don't get anywhere because they sit on something, so afraid to reveal it. And yet, in the reverse, sometimes if you expose something too widely, you can risk losing it.
Lori GreinerI think running a business, doing what I've done for the last - since 1996, has taught me so many things because I started from just an idea and then had to figure out how to make it, market it, every single thing from soup to nuts on how to get a product done and out there.
Lori GreinerA brilliant idea doesn't guarantee a successful invention. Real magic comes from a brilliant idea combined with willpower, tenacity, and a willingness to make mistakes.
Lori GreinerNot only is a good name catchy and memorable, it should help people understand what your business does. If your name reflects your products or services you'll have a much better chance of being found [via Google search], so it's important to choose wisely.
Lori Greiner