For the kind of places I've written for and the kind of writing that I've done, the general way to think about your audience is to think about somebody who's like yourself, but in a completely different discipline.
Louis MenandMy own view is that the general education curriculum that a college picks has to be appropriate for the kind of student body that it has.
Louis MenandIf you write for the New Yorker, you always get people critiquing your grammar, you can count on it. So, because a lot of New Yorker readers are kind of, you know, amateur grammarians and so you do get a lot of that.
Louis MenandPublic circulation is what renders something a quotation. It's quotable because it's been quoted, and its having been quoted gives it authority.
Louis Menand