I want to have different Ferraris for different Ferraristi. We have a lot of parallel activities that can increase revenues without being obliged to produce more cars.
Luca Cordero di MontezemoloFerrari used to be the car that you kept in your garage, took out to polish and show, and put back into the garage.
Luca Cordero di MontezemoloWe do not invest in advertising... So racing is the best advertising for Ferrari.
Luca Cordero di Montezemolo