I want to have different Ferraris for different Ferraristi. We have a lot of parallel activities that can increase revenues without being obliged to produce more cars.

We do not invest in advertising... So racing is the best advertising for Ferrari.

Ferrari used to be the car that you kept in your garage, took out to polish and show, and put back into the garage.

Certainly, old age is often incompatible with certain roles and responsibilities.

I want to have different Ferraris for different Ferraristi. We have a lot of parallel activities that can increase revenues without being obliged to produce more cars.

Italy is famous for fashion, food, Ferrari, and furniture - furniture was a segment where the companies in the high end are all small.