We do not invest in advertising... So racing is the best advertising for Ferrari.
Luca Cordero di MontezemoloFerrari used to be the car that you kept in your garage, took out to polish and show, and put back into the garage.
Luca Cordero di MontezemoloItaly is famous for fashion, food, Ferrari, and furniture - furniture was a segment where the companies in the high end are all small.
Luca Cordero di Montezemolo