Ferrari used to be the car that you kept in your garage, took out to polish and show, and put back into the garage.
Luca Cordero di MontezemoloItaly is famous for fashion, food, Ferrari, and furniture - furniture was a segment where the companies in the high end are all small.
Luca Cordero di MontezemoloI want to have different Ferraris for different Ferraristi. We have a lot of parallel activities that can increase revenues without being obliged to produce more cars.
Luca Cordero di Montezemolo