We have a language that is full of ambiguities; we have a way of expressing ourselves that is often complex and elusive, poetic and modulated; all our thoughts can be rendered with absolute clarity if we bother to put the right dots and squiggles between the words in the right places. Proper punctuation is both the sign and the cause of clear thinking. If it goes, the degree of intellectual impoverishment we face is unimaginable.

Manners are about imagination, ultimately. They are about imagining being the other person.

I recently heard of someone studying the ellipsis (or three dots) for a PhD. And, I have to say, I was horrified. The ellipsis is the black hole of the punctuation universe, surely, into which no right-minded person would willingly be sucked, for three years, with no guarantee of a job at the end.

To those who care about punctuation, a sentence such as "Thank God its Friday" (without the apostrophe) rouses feelings not only of despair but of violence. The confusion of the possessive "its" (no apostrophe) with the contractive "it's" (with apostrophe) is an unequivocal signal of illiteracy and sets off a Pavlovian "kill" response in the average stickler.

Nice clothes fall apart. Nice clocks don't work. Bits fall off the nice cooker. It is hard to accept that pricing is unrelated to quality, but it's plainly true. Nowadays, we pay the price that satisfies our particular personality type; and then we live with the painful consequences.

The rule is: the word 'it's' (with apostrophe) stands for 'it is' or 'it has'. If the word does not stand for 'it is' or 'it has' then what you require is 'its'. This is extremely easy to grasp. Getting your itses mixed up is the greatest solecism in the world of punctuation. No matter that you have a PhD and have read all of Henry James twice. If you still persist in writing, 'Good food at it's best', you deserve to be struck by lightning, hacked up on the spot and buried in an unmarked grave.

Writers and painters alike are in the business of consulting their own imaginations, and stimulating the imaginations of others. Together, and separately, they celebrate the absolute mystery of otherness.