Well, start waving and yelling, because it is the so-called Oxford comma and it is a lot more dangerous than its exclusive, ivory-tower moniker might suggest. There are people who embrace the Oxford comma and people who don't, and I'll just say this: never get between these people when drink has been taken. Oh, the Oxford comma. Here, in case you don't know what it is yet, is the perennial example, as espoused by Harold Ross: "The flag is red, white, and blue." So what do you think of it? Are you for or against it? Do you hover in between?

Nice clothes fall apart. Nice clocks don't work. Bits fall off the nice cooker. It is hard to accept that pricing is unrelated to quality, but it's plainly true. Nowadays, we pay the price that satisfies our particular personality type; and then we live with the painful consequences.

The rule is: the word 'it's' (with apostrophe) stands for 'it is' or 'it has'. If the word does not stand for 'it is' or 'it has' then what you require is 'its'. This is extremely easy to grasp. Getting your itses mixed up is the greatest solecism in the world of punctuation. No matter that you have a PhD and have read all of Henry James twice. If you still persist in writing, 'Good food at it's best', you deserve to be struck by lightning, hacked up on the spot and buried in an unmarked grave.

A Panda walks into a cafe. He orders a sandwich, eats it, then draws a gun and fires two shots into the air. "Why?" asks the confused waiter, as the panda makes toward the exit. The panda produces a badly punctuated wildlife annual and tosses it over his shoulder. "I'm a Panda," he says, at the door. "Look it up." The waiter turns to the relevant entry, and, sure enough, finds an explanation. Panda. Large black and white bear-like mammal, native to China. Eats, shoots and leaves.

The problem is that it has become politically awkward to draw attention to absolutes of bad and good. In place of manners, we now have doctrines of political correctness, against which one offends at one's peril: by means of a considerable circular logic, such offences mark you as reactionary and therefore a bad person. Therefore if you say people are bad, you are bad.

Proper punctuation is both the sign and the cause of clear thinking.

To some people, the fact that I am not married, or don't have children, would be the reason I have written a book on punctuation.