I realised there were no good role models for kids. Popeye eats spinach, but also smokes and hits people.

That's true. Chairman Meow deserves my every effort.

I realised there were no good role models for kids. Popeye eats spinach, but also smokes and hits people.

Getting kids moving is a key factor in tackling obesity and health problems among the young.

LazyTown' is not a TV property, but a lifestyle brand for children.

My message with 'LazyTown' has always been really simple; I just want to get kids and families moving together.

There's a lot of things I want to do. I want to learn Italian. I want to learn to play tennis better. I want to motivate the world, basically.