We are approaching levels - if we're not beyond levels - of threshold for the number of messages that consumers can take in in a given day. There is a kind of hunger for some kind of new approach to getting the word out about something.
Malcolm GladwellScience fiction annoyed me because it was like, "Why is the world as it is not enough for you?"
Malcolm GladwellIt is those who are successful, in other words, who are most likely to be given the kinds of special opportunities that lead to further success. Itโs the rich who get the biggest tax breaks. Itโs the best students who get the best teaching and most attention. And itโs the biggest nine- and ten-year-olds who get the most coaching and practice. Success is the result of what sociologists like to call โaccumulative advantage.
Malcolm GladwellAs human beings, we always expect everyday change to happen slowly and steadily, and for there to be some relationship between cause and effect.
Malcolm GladwellI don't go to an office, so I write at home. I like to write in the morning, if possible; that's when my mind is freshest. I might write for a couple of hours, and then I head out to have lunch and read the paper. Then I write for a little bit longer if I can, then probably go to the library or make some phone calls. Every day is a little bit different. I'm not highly routinized, so I spend a lot of time wandering around New York City with my laptop in my bag, wondering where I'm going to end up next. It's a fairly idyllic life for someone who likes writing.
Malcolm Gladwell