You don't start at the top if you want to find the story. You start in the middle, because it's the people in the middle who do the actual work in the world.
Malcolm GladwellOur first impressions are generated by our experiences and our environment, which means that we can change our first impressions... by changing the experiences that comprise those impressions.
Malcolm GladwellPeople are experience-rich and theory-poor. I help people organize / make sense of their experiences.
Malcolm GladwellShortly after the birth control pill was approved for public distribution, one woman wrote to John Rock, its inventor, "You should be afraid to meet your maker." Rock, despite being Catholic replied, "My dear Madam, in my faith, we are taught that the Lord is with us always. When my time comes, there will be no need for introductions."
Malcolm Gladwell