Nothing frustrates me more than someone who reads something of mine or anyone else's and says, angrily, 'I don't buy it.' Why are they angry? Good writing does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's headโeven if in the end you conclude that someone else's head is not a place you'd really like to be.
Malcolm GladwellThe Band-Aid solution is actually the best kind of solution because it involves solving a problem with the minimum amount of effort and time and cost.
Malcolm GladwellTo be someone's best friend requires a minimum investment of time. More than that, though, it takes emotional energy. Caring about someone deeply is exhausting.
Malcolm GladwellCourage is what you earn when you've been through the tough times and you discover they aren't so tough after all.
Malcolm GladwellBy shifting the balance away from the individual we open the door for the individual. Because we make it obvious that anyone can do it given the right circumstance.
Malcolm Gladwell