Anyone who knows the marketing world knows that ideas come and go, and people latch onto things and think of them as a kind of solution.

What track needs to figure out: how to engage us between the races. Instead, the entire off-the-track conversation is about doping. This is how you kill a sport.

Starting epidemics requires concentrating resources on a few key area. The Law of the Few says that Connectors, Mavens, and Salesman are responsible for starting word-of-mouth epidemics, which means that if you are interested in starting a word-of-mouth epidemic , your resources ought to be solely concentrated on these three groups. No one else matters.

The values of the world we inhabit and the people we surround ourselves with have a profound effect on who we are.

Success is not a random act. It arises out of a predictable and powerful set of circumstances and opportunities.

It's not about how smart you are. It's about your values.

If your parents are billionaires, that might actually be an obstacle to your own happiness and self-development. If you go to Oxford or Harvard, that might actually thwart your desire to graduate with a science or math degree.