Anyone who knows the marketing world knows that ideas come and go, and people latch onto things and think of them as a kind of solution.

We don't know where our first impressions come from or precisely what they mean, so we don't always appreciate their fragility.

There is nothing more common than critics of journalists accusing them of practicing journalism. It is our function in the world to take things that are complicated and render them in a form that non-experts can follow and make sense of.

The answer is that we are not helpless in the face of our first impressions. They may bubble up from the unconscious - from behind a locked door inside of our brain - but just because something is outside of awareness doesn't mean it's outside of control.

In a country that never wins anything: in Canada, if one of our athletes so much as makes the final in a World Championship, we declare a national holiday.

A prediction, in a field where prediction is not possible, is no more than a prejudice.

If your parents are billionaires, that might actually be an obstacle to your own happiness and self-development. If you go to Oxford or Harvard, that might actually thwart your desire to graduate with a science or math degree.