Anyone who knows the marketing world knows that ideas come and go, and people latch onto things and think of them as a kind of solution.

being able to act intelligently and instinctively in the moment is possible only after a long and rigorous of education and experience

There's no idea that can't be explained to a thoughtful 14-year-old. If the thoughtful 14-year-old doesn't get it, it is your fault, not the 14-year-old's.

Those with health insurance are overinsured and their behavior is distorted by moral hazard. Those without health insurance use their own money to make decisions based on an assessment of their needs. The insured are wasteful. The uninsured are prudent. So what's the solution? Make the insured a little more like the uninsured.

In order to get one of the greatest inventions of the modern age, in other words, we thought we needed the solitary genius. But if Alexander Graham Bell had fallen into the Grand River and drowned that day back in Brantford, the world would still have had the telephone, the only difference being that the telephone company would have been nicknamed Ma Gray, not Ma Bell.

What is learned out of hard work and trial is inevitably more powerful than what is learned easily.

When writing, you can't break physical rules. You can't have people come back from the dead. That's cheating. I am a kind of narrative fundamentalist in many ways.