When you're an underdog, you're forced to try things you would never otherwise have attempted.
Malcolm GladwellSuccess is a function of persistence and doggedness and the willingness to work hard for twenty-two minutes to make sense of something that most people would give up on after thirty seconds.
Malcolm GladwellWhat happens when two people talk? That is really the basic question here, because, that's the basic context in which all persuasion takes place.
Malcolm GladwellThat was it! The whole Redwood City philosophy was based on a willingness to try harder than anyone else.
Malcolm Gladwell[Research] suggests that what we think of as free will is largely an illusion: much of the time, we are simply operating on automatic pilot, and the way we think and act – and how well we think and act on the spur of the moment – are a lot more susceptible to outside influences than we realize.
Malcolm Gladwell