A prediction, in a field where prediction is not possible, is no more than a prejudice.
Malcolm GladwellStarting epidemics requires concentrating resources on a few key area. The Law of the Few says that Connectors, Mavens, and Salesman are responsible for starting word-of-mouth epidemics, which means that if you are interested in starting a word-of-mouth epidemic , your resources ought to be solely concentrated on these three groups. No one else matters.
Malcolm GladwellSometimes constraints actually create success. Not being able to swim made me run. And running taught me the discipline I needed as a writer.
Malcolm GladwellGiants are not what we think they are. The same qualities that appear to give them strength are often the sources of great weakness.
Malcolm Gladwell