We are approaching levels - if we're not beyond levels - of threshold for the number of messages that consumers can take in in a given day. There is a kind of hunger for some kind of new approach to getting the word out about something.
Malcolm GladwellThereโs this powerful phrase in the legal world, โDifficult cases make bad law.โ The exception is the difficult case. You canโt generalize them by definition. So although they are fascinating, they donโt solve any problem because theyโre so one of a kind.
Malcolm GladwellYou can't concentrate on doing anything if you are thinking, โWhat's gonna happen if it doesn't go right?
Malcolm GladwellThrough embracing the diversity of humans beings, we will find a sure way to true happiness.
Malcolm Gladwell