If we think about emotion this way - as outside-in, not inside out - it is possible to understand how some people can have an enormous amount of influence over others. Some of us, after all, are very good at expressiing emotions and feelings, which means that we are far more emotionally contagious than the rest of us.
Malcolm GladwellWhen crime drops dramatically in New York for no apparent reason, or when a movie made on a shoestring budget ends up making hundreds of millions of dollars - we're surprised. I'm saying, don't be surprised. This is the way social epidemics work.
Malcolm GladwellAn incredibly high percentage of successful entrepreneurs are dyslexic. That's one of the little-known facts.
Malcolm GladwellThere are exceptional people out there who are capable of starting epidemics. All you have to do is find them.
Malcolm Gladwell