You can't concentrate on doing anything if you are thinking, “What's gonna happen if it doesn't go right?

Nobody accomplishes success by themselves.

Starting epidemics requires concentrating resources on a few key area. The Law of the Few says that Connectors, Mavens, and Salesman are responsible for starting word-of-mouth epidemics, which means that if you are interested in starting a word-of-mouth epidemic , your resources ought to be solely concentrated on these three groups. No one else matters.

I think actually the marketing community is approaching a crisis: There are just too many messages competing for too little attention. That is the fundamental problem.

A radical and transformative thought goes nowhere without the willingness to challenge convention.

By shifting the balance away from the individual we open the door for the individual. Because we make it obvious that anyone can do it given the right circumstance.

The world is not a meritocracy, as much as we may like to pretend that it is. And we have a long way to go before we really reward people based on their own merit.