When crime drops dramatically in New York for no apparent reason, or when a movie made on a shoestring budget ends up making hundreds of millions of dollars - we're surprised. I'm saying, don't be surprised. This is the way social epidemics work.
Malcolm GladwellScience fiction annoyed me because it was like, "Why is the world as it is not enough for you?"
Malcolm GladwellThose three things - autonomy, complexity, and a connection between effort and reward - are, most people will agree, the three qualities that work has to have if it is to be satisfying.
Malcolm Gladwell