Whenever we have something that we are good at--something we care about--that experience and passion fundamentally change the nature of our first impressions.
Malcolm GladwellI don't think people are averse to thinking about things in a deep way, but we have limited time and opportunity to think about things in a deep way. I think that's why there is an appetite for non-fiction - it gives people the opportunity to reexamine ordinary experience and be smarter about it.
Malcolm Gladwell