Consistency is the most overrated of all human virtues... I'm someone who changes his mind all the time.
Malcolm GladwellIt is those who are successful, in other words, who are most likely to be given the kinds of special opportunities that lead to further success.
Malcolm GladwellPeople at CDC [Centers for Disease Control] who cut their teeth on diseases over the last 10 years have started to think of crime as another disease, and using some of these same concepts. It was something that was in the air in that world, but it was time to bust it out and apply it to any number of different social epidemics.
Malcolm GladwellThe entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.
Malcolm GladwellA fan is always an outsider. Most sportswriters are not, by this definition, fans. They capitalize on access to athletes. They spoke to Kobe last night, and Kobe says his finger is going to be fine. They spent three days fly-fishing with Brett Favre in March, and Brett says he's definitely coming back for another season.
Malcolm Gladwell