You don't manage a social wrong. You should be ending it.

When people in authority want the rest of us to behave, it matters-first and foremost-how they behave.

Our acquaintances—not our friends—are our greatest source of new ideas and information. the internet lets us exploit the power of these kinds of distant connections with marvellous efficiency.

The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.

Visionaries are limited by their visions.

Sometimes the most modest changes can bring about enormous effects.

If everyone has to think outside the box, maybe it is the box that needs fixing.