Why are man hole covers around?" If you don't knwo the answer to the questions, you're not smart enough to work at microsoft
Malcolm GladwellMy writing model is my mother, who is a writer as well. She always valued clarity and simplicity above all else. If someone doesn't understand what you're writing, then everything else you do is superfluous. Irrelevant. If any thoughtful, curious reader finds what I do impenetrable, I've failed.
Malcolm GladwellI don't think people are averse to thinking about things in a deep way, but we have limited time and opportunity to think about things in a deep way. I think that's why there is an appetite for non-fiction - it gives people the opportunity to reexamine ordinary experience and be smarter about it.
Malcolm GladwellAnyone who knows the marketing world knows that ideas come and go, and people latch onto things and think of them as a kind of solution.
Malcolm GladwellThe great accomplishment of Jobs's life is how effectively he put his idiosyncrasies - his petulance, his narcissism, and his rudeness - in the service of perfection.
Malcolm GladwellCharacter isn't what we think it is or, rather, what we want it to be. It isn't a stable, easily identifiable set of closely related traits, and it only seems that way because of a glitch in the way our brains are organized. Character is more like a bundle of habits and tendencies and interests, loosely bound together and dependent, at certain times, on circumstance and context.
Malcolm Gladwell