I'm someone who can provide an intellectual framework, but I can't tell people who are trying to sell Product X how to do that because I don't know, and I would be faking it if I attempted to step into that role.
Malcolm GladwellWhen crime drops dramatically in New York for no apparent reason, or when a movie made on a shoestring budget ends up making hundreds of millions of dollars - we're surprised. I'm saying, don't be surprised. This is the way social epidemics work.
Malcolm GladwellTo be someone's best friend requires a minimum investment of time. More than that, though, it takes emotional energy. Caring about someone deeply is exhausting.
Malcolm GladwellDo you see the consequences of the way we have chosen to think about success? Because we so profoundly personalize success, we miss opportunities to lift others onto the top rung...We are too much in awe of those who succeed and far too dismissive of those who fail. And most of all, we become much too passive. We overlook just how large a role we all playโand by โweโ I mean societyโin determining who makes it and who doesnโt.
Malcolm Gladwell