The injunction to be nice is used to deflect criticism and stifle the legitimate anger of dissent.
Malcolm GladwellI think actually the marketing community is approaching a crisis: There are just too many messages competing for too little attention. That is the fundamental problem.
Malcolm GladwellIn fact, researchers have settled on what they believe is the magic number for true expertise: ten thousand hours.
Malcolm GladwellLands' End has undergone three major changes over the past couple of decades. The first was the introduction of an 800 number, in 1978; the second was express delivery, in 1994; and the third was the introduction of a Web site, in 1995. The first two innovations cut the average transaction time-the time between the moment of ordering and the moment the goods are received-from three weeks to four days. The third innovation has cut the transaction time from four days to, well, four days.
Malcolm Gladwell