Since becoming a journalist, each time I engage with subjects I become more radicalized.
Malcolm GladwellSuccess is not a random act. It arises out of a predictable and powerful set of circumstances and opportunities.
Malcolm GladwellIf we think about emotion this way - as outside-in, not inside out - it is possible to understand how some people can have an enormous amount of influence over others. Some of us, after all, are very good at expressiing emotions and feelings, which means that we are far more emotionally contagious than the rest of us.
Malcolm GladwellStarting epidemics requires concentrating resources on a few key area. The Law of the Few says that Connectors, Mavens, and Salesman are responsible for starting word-of-mouth epidemics, which means that if you are interested in starting a word-of-mouth epidemic , your resources ought to be solely concentrated on these three groups. No one else matters.
Malcolm Gladwell