Ideas and products and messages and behaviors spread just like viruses do.

There are exceptional people out there who are capable of starting epidemics. All you have to do is find them.

It's just strange to think that so much of our enjoyment from sports comes from the elevation of arbitrary differences.

Track is full of the absolute nicest and most polite athletes in all of sports, and where does it get us?

The answer is that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.

Ideas and products and messages and behaviors spread just like viruses do.

I recently talked to an eighteen-year-old - a huge FIFA fan - and realized that he spends more time playing the FIFA video game than he does watching actual FIFA games.