If you want to bring a fundamental change in people's belief and behavior...you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.
Malcolm GladwellI've always been baffled by how much we over-rate the statistically insignificant differences that separate competitors at the top end of the distribution.
Malcolm GladwellThe best example of how impossible it will be for Major League Baseball to crack down on steroids is the fact that baseball and the media are still talking about the problem as "steroids.
Malcolm Gladwell