What is learned out of hard work and trial is inevitably more powerful than what is learned easily.

There are exceptional people out there who are capable of starting epidemics. All you have to do is find them.

Now I basically just read spy stories because they're about solving a puzzle within the constraints of history. It's the tick tock, the clockwork that I'm interested in.

Nobody accomplishes success by themselves.

We learn by example and by direct experience because there are real limits to the adequacy of verbal instruction.

Consistency is the most overrated of all human virtues... I'm someone who changes his mind all the time.

Starting epidemics requires concentrating resources on a few key area. The Law of the Few says that Connectors, Mavens, and Salesman are responsible for starting word-of-mouth epidemics, which means that if you are interested in starting a word-of-mouth epidemic , your resources ought to be solely concentrated on these three groups. No one else matters.