What is learned out of hard work and trial is inevitably more powerful than what is learned easily.

We learn by example and by direct experience because there are real limits to the adequacy of verbal instruction.

I've always been baffled by how much we over-rate the statistically insignificant differences that separate competitors at the top end of the distribution.

There are exceptional people out there who are capable of starting epidemics. All you have to do is find them.

As human beings, we always expect everyday change to happen slowly and steadily, and for there to be some relationship between cause and effect.

I always resist seeing my own personal motivation in my work, but I guess it must be there on some level. And I do feel very much that my life follows the kinds of things I talk about in my books. I've always thought of myself as an insanely lucky person, so perhaps the success of my first two books led me to want to examine this phenomenon on some unconscious level.

So, it's a very, you know - maybe we're wrong in - you know, we go around thinking the innovator is the person who's first to kind of conceive of something. And maybe the innovation process continues down the line to the second and the third and the fourth entrant into a field.