We have, as human beings, a storytelling problem. We're a bit too quick to come up with explanations for things we don't really have an explanation for.
Malcolm GladwellOur world requires that decisions be sourced and footnoted, and if we say how we feel, we must also be prepared to elaborate on why we feel that way...We need to respect the fact that it is possible to know without knowing why we know and accept that - sometimes - we're better off that way.
Malcolm GladwellThat is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.
Malcolm Gladwell