The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.
Malcolm GladwellIf people disobey, don't ask what is wrong with them, ask what's wrong with their leaders.
Malcolm GladwellAll artists have to do that at a certain point. This shift that has to happen between the initial moment of creation and then the consideration of what has been created.
Malcolm GladwellWhen crime drops dramatically in New York for no apparent reason, or when a movie made on a shoestring budget ends up making hundreds of millions of dollars - we're surprised. I'm saying, don't be surprised. This is the way social epidemics work.
Malcolm Gladwell