What happens when two people talk? That is really the basic question here, because, that's the basic context in which all persuasion takes place.
Malcolm GladwellI'm totally engaging in cultural stereotyping, no question about it. But I think it's OK because I'm doing it for a reason, for a good reason.
Malcolm GladwellWhen people in authority want the rest of us to behave, it matters-first and foremost-how they behave.
Malcolm GladwellA fan is always an outsider. Most sportswriters are not, by this definition, fans. They capitalize on access to athletes. They spoke to Kobe last night, and Kobe says his finger is going to be fine. They spent three days fly-fishing with Brett Favre in March, and Brett says he's definitely coming back for another season.
Malcolm Gladwell